We were set the challenge of creating a distinctive brand and website for the launch of Afffair, the first high end male fashion brand in Turkey. The brand needed to be iconic and one which could be easily recognised worldwide when placed onto the clothing range.
We began this project by collaborating closely with the designers of Afffair to create a contemporary brand in alignment with the target market of highend international consumers. With the client’s website acting as its main route to market it needed to be visually powerful to showcase the uniqueness of the range. To ensure user satisfaction we developed an interactive and responsive online interface.
Afffair is now an established high end fashion brand. Site traffic is at an all time high. The userfriendly platform has provided consumers with the confidence to buy directly online using the Ecommerce feature.
Simple but distinctive typography was used for the logo, this meant it could be easily implemented onto the items of clothing.
The elegant and simple design of Afffair’s website means it is easily navigated with customers able to make direct online purchases. This user friendly site provided Afffair with a platform to target not only consumers in Turkey, but worldwide.
We love responsive
The REDWHITE CA team very quickly grasped the concept of our new high fashion brand AFFFAIR, designing a smart logo and eCommerce website to reflect the companies identity. We are very happy with REDWHITE CA’s professionalism and fast turn-around. Their work is superb quality and it was a pleasure to work with such a talented group of people who are creative, fun and engaging. They will definitely remain at the top of our list for future advertising and marketing projects.